In order to further strengthen communication and cooperation, Sui On and DuPont held a sales seminar in Shanghai on November 18-19, with a total of 33 people from the sales teams of the two companies attending the meeting.

At the beginning of the meeting, Frank, the channel sales manager, first delivered a speech, he said that this is a rare opportunity for the DuPont team and the Sui On sales team to get together, and he hoped that this would be an opportunity for the team to effectively improve their sales level by discussing and exchanging sales skills with each other.

Chen Zheng Yan, Business Director of China, shared SPIN sales techniques. Starting from the meaning of SPIN, background questions, difficult questions, implied questions and demand-benefit questions, he explained how to apply SPIN sales techniques in the process of negotiating with customers through a combination of video case sharing and on-site role-playing.

DuPont James gave a training class on “Key Account Management Skills”. Through the DuPont key account ABB management case sharing and Sui On key account management skills practical exercises, so that everyone has a deeper understanding of the importance and necessity of key account management, and at the same time on the future of how to improve the level of key account management to carry out in-depth discussions.

Suolong, Business Director of DuPont Asia Pacific, shared with the audience on marketing skills, teaching them to learn to read the hidden stories behind the data by collecting and analyzing market information, and to use “dead” data to bring out “l(fā)ive” insights.

On the 19th, Chen Gang, General Manager of Sui On, firstly, from the perspective of “sales and soccer”, shared how to find their own position in marketing, confident access to resources and how to better grasp the opportunity, lively and interesting explanations to make everyone excited and learned more practical skills.

Xiangjiang Wang, Sales Manager of East China, shared his views on “China xEV Market Development and Trends”. After his in-depth explanation, each group had a heated “brainstorming” on how to realize the growth of Nomex sales, and then each group also shared and exchanged the results of the discussion. Afterwards, each group shared and exchanged the results of the discussion.

The seminar was successfully concluded in a pleasant and warm atmosphere. The meeting further improved the sales team's business skills and customer management level, and played a positive role in promoting the company's future development. Participants have expressed the hope that there will be more opportunities to learn from each other and improve together, and look forward to meeting again next time.